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When: 4/2/2021 11:00 AM - 12:00 PM (UTC-05:00) Eastern Time (US & Canada)
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Social Media Strategy for the Modern Contractor: LinkedIn, Instagram, YouTube

Presented by: Stacey Holsinger with Steel Toe Communications

About our presenter,  Stacey Holsinger: 

As a digital marketing leader in the A/E/C industry and founder of Steel Toe Communications, LLC, Stacey Holsinger has over 15 years of experience helping small and medium contractors compete with larger regional and national firms. In the complex and highly competitive world of construction, she creates compelling campaigns that help establish thought leadership and credibility while cultivating company culture. Stacey aims to inspire you to build a brand that showcases the work you are proud of and recruits the right candidates for your organization. She writes and speaks about how contractors can escape marketing mediocrity to achieve tangible results through public relations, email, video, and social media marketing.

It is crucial now more than ever to keep your company visible on social media! Stacey Holsinger with Steel Toe Communications will reveal the tips, tricks, and tools to help your social media presence. This course is ideal for smaller companies that need help with social media, whether just starting out or aiming to create sustainable campaigns to keep up with trends. A general 90-day social media plan will help you get started right away.

Register for single sessions or ALL THREE sessions:

April 2: LinkedIn: Learn how to establish credibility, network with your target audience, and build your personal and company brands.

April 9: Instagram: Gain a deeper understanding of the platform. Learn how to use engagement tools, interact with your audience, find relevant hashtags, and build a visually compelling brand.

April 16: YouTube: Incorporate YouTube as part of your recruitment strategy. Learn the best ways to share your brand story, showcase your company culture, and highlight positions that are hard to fill. Explore the importance of titles, descriptions, thumbnails, and a call-to-action.



  • Single Session Member: $110
  • Single Session Non-Member: $150
  • All Three Sessions Member: $330
  • All Three Sessions Non-Member: $450

You will receive an email with the link on the day prior to the event.

Please note that a reservation constitutes a financial commitment unless cancellation is made no later than noon on March 30, 2021. Substitutions are accepted at any time.


“The flow of the course was great - no confusion & the topics that were covered were very informative. Loved how most tips came with an example, too.”

“Great course for getting started. Loved the resources for making videos.”

“Presented in an orderly manner. The most beneficial thing for me was the example resources listed for me to try out and discover which one works best for my company's brand.”