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When: 9/16/2020 8:00 AM - 11:30 AM (UTC-05:00) Eastern Time (US & Canada)
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An Unconventional Path to Sustainable 

Social Media in 2020

Course Description:

How can you succeed in the fast-paced, real-time, right now of modern social platforms?  Learn how the smartest organizations are retooling their social strategies to deepen their creative inspiration, recruit people into the construction industry and establish a timeless brand story.

Tips and Tactics for:

LinkedIn Marketing: “No one engages with my content on LinkedIn anymore!” Sound familiar? Yes, the algorithm may have changed, but chances are you are not taking the time to leverage your content the right way. Find the roadmap on HOW to target your audience, WHERE to share your content, WHEN to engage, and WHY it works. Turn your personal page to a lead generating machine and grow your brand. Discover the best way to use LinkedIn Video.

Instagram Marketing: Learn how to use Instagram stories that connect with your audience, create content that thrives and grow your following.

YouTube Marketing: Learn how to get discovered through split testing, thumbnails, and titles. Define your video marketing strategy to help you recruit candidates and tell your unforgettable brand story.


Presented By:

Stacey Holsinger, Shapiro & Duncan, Inc.

September 16, 2020

8:00 - 11:30 am

via Live Webinar

After you have registered, you will receive an email with information on how to access the event via Zoom.

Member: $125.00

Non-Member: $175.00

Registration constitutes a financial commitment unless cancellation is made no later than noon on Friday, September 11, 2020.   Substitutions are accepted at any time.