Business Writing Essentials for Construction Pros

Presented by: Stacey Holsinger, Steel Toe Communications and Matt Verderamo, Well Built Construction Consulting

Improve your business writing and communication skills. Whether you're drafting emails, proposals, or reports, clear and concise communication is essential for success in today's competitive industry.

This course is designed for construction professionals of all levels.

What You'll Find Out:

• Learn the fundamentals of effective business communication: Understand what employers expect from your writing and how to meet those expectations.
• Master the art of planning business messages: Develop a clear and concise writing style that will get your point across effectively.
• Write emails that get results: Learn tips for crafting professional emails that get responses and move projects forward.
• Request information and action with confidence: Discover smart strategies for getting what you need from others in a professional and respectful manner.
• The power of persuasion: Uncover the secrets of persuasive communication and use them to win over clients and secure project approvals.
• Ethical communication matters: Learn the importance of ethical communication and how to apply it to all your business writing.

This interactive course will feature critical thinking questions to spark lively discussions and encourage attendee participation.

June 12, 2024

8:00am-Noon

ABC of Metro Washington | 6901 Muirkirk Meadows Dr., Suite F | Beltsville, MD 20705

• Member: $139
• Non-Member: $169

Please note that a reservation constitutes a financial commitment unless cancellation is made no later than noon on June 7, 2024. Substitutions are accepted at any time. Contact ABC Staff.

Stacey Holsinger, Steel Toe Communications, LLC: As a digital marketing leader in the A/E/C industry and owner of Steel Toe Communications, LLC, Stacey Holsinger has over 17+ years of experience helping small and medium contractors compete with larger regional and national firms. Her award-winning marketing campaigns helped grow one of the largest mechanical firms in the DC region from $60M to $132M in annual revenues. Now, as a marketing consultant, she works to be a trusted resource for contractors who want to showcase their work, establish credibility in the industry, build company culture, and attract the right candidates to their organization.

Matt Verderamo, Well Built Construction Consulting: Having family in construction inustry gave Mr. Verderamo a deep appreciation for the construction industry and the people in it. After college, he was a project manager and estimator for a specialty subcontractor and then a vice president, preconstruction & sales. He earned a master’s degree in construction management from Purdue University. He joined Well Built Construction because of the mission: We stand to create positive change in the building industry.