AI-Powered Marketing with Canva:

Scale Smarter, Design Faster and Create with Confidence

Presented by: Kristi Pronovost, Director, Marketing & Brand Strategy, ABC National

Kristi Pronovost serves as the director of marketing and brand strategy at ABC. She oversees the creation and execution of national marketing strategies that align with ABC’s overarching strategic plan, while raising the association's brand profile and serving as a resource and liaison for ABC’s 67 chapters nationwide. Kristi is committed to leveraging emerging technologies like AI to enhance marketing and communication efforts. She is passionate about integrating AI to drive efficiency and encourages others to embrace its transformative potential.

Unlock the full potential of Canva’s AI-powered tools to streamline your content creation, scale campaigns and stay on brand.

Find out about smart features like Magic Write, Text to Image, photo animation, video generation and more—all designed to help construction marketers produce professional content fast. From crafting prompts to generating presentations and marketing assets that convert, you'll gain hands-on strategies to turn a single idea into a high-impact, multi-platform campaign.

• Recognize and navigate Canva’s suite of AI-powered tools, including Magic Write, Magic Design and Magic Edit, and understand how each can address common marketing challenges in the construction industry.
• Effectively use Magic Write to generate clear, compelling written content for social media, emails, proposals and presentations—aligned with your brand’s tone and messaging strategy.
• Automate and scale content production by repurposing core messages into multiple branded formats (e.g., flyers, social posts, video thumbnails) using Canva’s AI-driven design capabilities.
• Design original, on-brand visuals by using AI image generation tools (e.g., Text to Image, Magic Edit) while maintaining visual consistency and professional quality.
• Simplify team workflows and approvals by leveraging Canva’s collaboration features and AI enhancements that streamline revisions, feedback loops and asset organization.
• Craft effective AI prompts specific to construction marketing goals, enabling more accurate, context-aware outputs for both text and visuals.
• Understand responsible AI use by evaluating the quality, accuracy and appropriateness of generated content to ensure alignment with brand standards, industry ethics and regulatory considerations.
• Utilize Magic Resize and AI-powered layout tools to adapt designs for various platforms and formats—enhancing reach and impact across channels with minimal manual work.
• Incorporate real-time translation and localization features to broaden your content’s accessibility for diverse audiences, including multilingual stakeholders and clients.
• Build confidence in experimenting with AI tools by applying practical, hands-on strategies that balance automation with creative control—empowering you to scale smarter, not harder.

August 27, 2025

Noon-1:30 PM

VIRTUAL

Member: $99/person

Non-Member: $129/person

No refunds for no-shows or cancellations on or after noon/12:00pm on August 22, 2025. Substitutions from your company are permitted at any time. For any questions, please Contact ABC Staff.