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Registration Fees:
Member: Both Sessions $295.00 | Non-Member: Both Sessions $345.00 | Member: Morning Session ONLY $195.00 | Member: Afternoon Session ONLY $195.00 | Non-Member: Morning Session ONLY $245.00 | Non-Member: Afternoon Session ONLY $245.00
Westwood Country Club (map)

Perception is Truth: 
How to Build, Protect, and Defend Your Brand


Studies show that reputational risk is the number one strategic concern of many executives. Unfortunately, in today's world, the question isn't if a crisis will occur, but when. Today's leaders must embrace adversity and media opportunity to effectively drive results and shape opinion. 

February 21, 2018

Session 1: Crisis Management in the Age of Social Media (9:00AM-12:00PM)
•  Why having a crisis management communications plan is vital and what should be in it
•  How to craft effective social media messages during a crisis
•  Four response techniques to answer any question, from anyone including reporters
•  How to excel during a news interview
•  How to use social media to your advantage in a crisis situation

Lunch (12:00 PM - 1:00 PM)

Session 2: Talking Like a Leader: Perception is Truth (1:00-4:00PM) 
•  Why clear communication matters
•  Communication’s impact on perceptions
•  The leader: Style vs. substance
•  Control your messaging to improve perception

Westwood Country Club
800 Maple Ave E
Vienna, VA 22180

Member Cost: 
One Session & Lunch: $195
Both Sessions & Lunch: $295

Non-Member Cost: 
One Session & Lunch: $245
Both Sessions & Lunch: $345